Catching Up with Ayesha

Ayesha Mustafa, Class of 2002 Vice-President

A pioneer in sustainable fashion, highly esteemed social entrepreneur, Ayesha Mustafa, started her first business, Fashion ComPassion, in 2011, with the aim to provide high-style fashion accessories that are both eco-friendly and socially responsible. With a wealth of experience as a sustainable business consultant, mentor and speaker on women’s empowerment, Ayesha was among BBC's #100Women for 2014. She is considered to be a thought leader on ethical fashion, having been interviewed by CNBC Arabia, BBC, The Guardian and SKY News, to name a few.

Ayesha’s newly launched brand, Everyday Phenomenal, is a London based sustainable womenswear brand that combines style & comfort with the philosophy of wellbeing & mindfulness. Everyday Phenomenal offers key wardrobe staples that are well-made, accessible and create a culture of self-love, mindfulness and meaningful conversations to empower your day to day. Their mission is to make women feel phenomenal - inside and out.

“I believe that wellness is a big opportunity, but is untapped in the UK when combined with clothing. I am extremely passionate about creating a brand that empowers the customer and helps them live a better life. I have always been passionate about creating joy in women’s lives, which is why I founded Everyday Phenomenal.” - Ayesha Mustafa

Everyday Phenomenal’s collection is currently available online at www.everyday-phenomenal.com

Instagram:

@ayesha.mustafa

@wear.ep